Social media, Santa Monica

Snap

Santa Monica · Founded May 2012

Quick read

Snap Inc. is a camera and social media company founded in 2012, headquartered in Santa Monica, CA. It operates Snapchat, Bitmoji, and Spectacles, reaching 75% of 13–34 year-olds across 25 countries. The company is betting its next chapter on AR smartglasses (Specs), due to ship in 2026, while simultaneously cutting up to 16% of its workforce.

Key facts

Founded
May 2012
Founders
Evan Spiegel, Bobby Murphy
Employees
5,261
Sectors
consumer, saas, hardware
Website
snap.com

Mission

Snap believes the camera is the greatest opportunity to improve how people live and communicate — empowering expression, real-time sharing, and augmented reality experiences.

Recent activity

  • Aug 2026press
    Snap reported Q2 2026 results: revenue up 19% year-over-year to $1.599 billion, Adjusted EBITDA of $250 million, operating cash flow of $176 million, and a net loss of $164 million. investor.snap.com
  • Jun 2026product
    Snap debuted SPECS Augmented Reality Glasses to consumers under its Specs Inc. subsidiary. stocktitan.net
  • Jun 2026press
    S&P Global Ratings upgraded Snap's issuer credit rating to BB- from B+, with a positive outlook. businesswire.com
  • May 2026leadership
    Luke Wood, former President of Beats by Dr. Dre and Vice President at Apple, joined Snap's board of directors effective May 20, 2026. businesswire.com
  • Apr 2026press
    Snap announced a 16% global headcount reduction, expected to generate $95 million to $130 million in pre-tax charges across Q2 and H2 2026. panabee.com
  • Apr 2026product
    Specs Inc. signed a multi-year agreement with Qualcomm to use Snapdragon XR system-on-chip platforms across future Specs hardware generations, covering on-device AI, graphics, and multiuser experiences. notebookcheck.net
  • Jan 2026investment
    Snap spun out its AR eyewear team into a wholly owned subsidiary called Specs Inc., seeking minority outside investors. The unit was recruiting around 100 global roles, backed by more than $3 billion invested in AR over 11 years. glassalmanac.com
  • Jun 2026product
    Snap CEO Evan Spiegel unveiled consumer AR glasses called Specs at AWE 2026 on June 16, priced at $2,195. Preorders opened with a $200 refundable deposit; shipping is planned for fall 2026 in the U.S., U.K., and France. Snap shares fell roughly 4% intraday on the announcement. reuters.com
  • Jun 2026press
    Spiegel pushed back against activist investor Irenic, which has argued the Specs hardware unit — where Snap has already spent more than $3.5 billion — should be separately funded or spun off. Spiegel said Snap will stay independent and hinted at future partnership announcements. reuters.com
  • Jun 2026press
    Evan Spiegel and Miranda Kerr donated millions to Undue Medical Debt, erasing $550 million in medical debt for more than 261,000 Californians. Snap and co-founder Bobby Murphy separately committed $10 million to the Department of Angels for LA wildfire recovery. latimes.com
  • May 2026press
    Snap reported Q1 2026 results on May 6: revenue of $1,529 million, up 12% year-over-year. Operating cash flow was $327 million, free cash flow $286 million, Adjusted EBITDA $233 million, and net loss $89 million. investor.snap.com
  • Jan 2026investment
    Snap carved out its Specs hardware operation into a standalone subsidiary called Specs Inc. in January 2026, a structure that could allow the unit to raise outside capital independently. glassalmanac.com

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Bobby Murphy · Co-Founder / CTO
  • Rebecca Morrow · Employee (since Sep 2019)
  • Michael Lynton · Chairman (since Sep 2016)
  • Evan Spiegel · Co-Founder / CEO
    Brief →
  • Derek Andersen · CFO
  • Jerry Hunter · COO

Sources

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Frequently asked

What is Snap?+

Snap Inc. is a camera and social media company founded in 2012, headquartered in Santa Monica, CA.

Where is Snap headquartered?+

Snap is headquartered in Santa Monica, United States.

When was Snap founded?+

Snap was founded in May 2012 by Evan Spiegel, Bobby Murphy.

What sectors does Snap operate in?+

Snap focuses on consumer, saas, hardware. They primarily operate in these sectors.

Who is the CEO of Snap?+

Evan Spiegel is the CEO of Snap.

How do I prepare for a meeting with Snap?+

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Generated by briefthecall.com from public web sources. Last updated August 8, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →