Seed-stage VC, US

Primary Venture Partners

Venture capital firm · New York City · Founded 2015

Quick read

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising. The firm backs pre-seed and seed rounds with $1–10M checks, writing them into enterprise AI, fintech, and consumer companies primarily within the NYC tech ecosystem.

Key facts

Founded
2015
Founders
Brad Svrluga, Ben Sun
Employees
50
Sectors
generalist, saas, fintech, ai, enterprise, consumer
Website
www.primary.vc

Investment thesis

Primary backs pre-seed and seed-stage founders in NYC — particularly in enterprise AI, fintech, and consumer — before consensus forms, writing $1–10M checks. The firm pairs capital with one of seed venture's largest operator benches (~20+ full-time platform staff) focused on hiring, GTM execution, and follow-on fundraising.

Recent activity

  • Feb 2026fundraise
    Primary closed Fund V at $625 million — its largest fund to date and roughly 10x the size of its debut vehicle. Managing Partner Brad Svrluga framed the raise as a step toward seed investing at institutional scale, with continued focus on pre-seed and seed rounds across tech sectors from New York to Tel Aviv. The announcement also highlighted PrimaryLabs, the firm's in-house incubation engine, and flagged internal capability-building aimed at an agentic AI future. primary.vc
  • May 2026investment
    Dandelion Health raised a $14 million Series A to advance its multimodal clinical AI platform, with Primary participating in the round alongside Healthier Capital. tracxn.com
  • Apr 2026investment
    Windmill, an AI company focused on human-in-the-loop workflows, raised $12 million. Primary joined the round alongside Inspired Capital, Founder Collective, and others. tracxn.com
  • Feb 2026investment
    The Biological Computing Co. raised $25 million at Seed, with Primary participating alongside other investors. A separate report cited the round at $21 million. tracxn.com
  • Feb 2026investment
    Portfolio company Grow Therapy announced a $150 million Series D led by TCV and Growth Equity at Goldman Sachs Alternatives, with BCI and Menlo Ventures also joining. Primary had led Grow Therapy's Series A in 2021. linkedin.com
  • Spring 2026investment
    Portfolio company LightTable closed a $22 million Series A led by Innovation Endeavors. LightTable uses AI to reimagine pre-construction design review. Primary doubled down in the round. linkedin.com
  • 2026press
    Etched, a transformer-specific AI chip company Primary seeded three years ago, began shipping production racks to Jane Street — a milestone noted publicly by Primary partner Brian Schechter. linkedin.com
  • 2026investment
    Inspiren, an AI-powered senior living platform, raised $35 million in a Series A led by Avenir, with Primary participating alongside Story Ventures, Third Prime, and Studio VC. zoominfo.com
  • Fall 2025fundraise
    Primary announced Fund IV: a $275M seed fund paired with a $150M Select continuation fund, bringing total capital raised to approximately $425M across the two vehicles. f4.fund
  • May 2026investment
    Primary had made 14 new investments in the prior 12 months, bringing its total portfolio to 156 companies, per Tracxn data. tracxn.com
  • 2026investment
    Primary's most recent named deal was participation in LightTable's Series A round, according to Tracxn. tracxn.com
  • 2026press
    Primary co-hosted the Scrub Capital Healthcare Unconference in New York City alongside Scrub Capital, bringing together clinicians, builders, and investors to discuss clinical AI reimbursement and nurse-led innovation. linkedin.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Brad Svrluga · Co-Founder & General Partner
  • Ben Sun · Co-Founder & General Partner
  • Cassie Young · General Partner
    LinkedIn
  • Jason Shuman · Partner
    LinkedIn
  • Emily Man · Partner
    LinkedIn
  • Brian Schechter · Partner
    LinkedIn
  • Jason Gelman · Head of Marketing & Networks
    LinkedIn

Sources

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Frequently asked

What is Primary Venture Partners?+

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising.

Where is Primary Venture Partners headquartered?+

Primary Venture Partners is headquartered in New York City, United States.

When was Primary Venture Partners founded?+

Primary Venture Partners was founded in 2015 by Brad Svrluga, Ben Sun.

What sectors does Primary Venture Partners invest in?+

Primary Venture Partners focuses on generalist, saas, fintech, ai, enterprise, consumer. They primarily invest in these sectors.

How do I prepare for a meeting with Primary Venture Partners?+

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Generated by briefthecall.com from public web sources. Last updated August 23, 2026. Each claim is linked to its source above.

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