Seed-stage VC, US

Greycroft

Venture capital firm · New York · Founded 2006

Quick read

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability. Co-founders Dana Settle and Ian Sigalow built the firm around a bicoastal model, with notable exits including Venmo, Braintree, TheRealReal, and Shipt.

Key facts

Founded
2006
Founders
Dana Settle, Ian Sigalow, Alan Patricof
Employees
50-200
Sectors
consumer, ai, saas, climate
Website
www.greycroft.com

Investment thesis

Greycroft backs seed-to-growth companies building category-defining businesses across intelligent consumer applications, enterprise software, AI infrastructure, and sustainability — with particular emphasis on sectors where culture and technology intersect, sourced through a bicoastal New York and Los Angeles network.

Recent activity

  • Jul 2026leadership
    Greycroft promoted Carley Phillips to partner. cbinsights.com
  • May 2026investment
    Greycroft participated in Recursive Superintelligence's $650M raise at a $4.65B valuation. The AI research lab was co-founded in 2025; other investors include GV, AMD Ventures, and Nvidia. caproasia.com
  • May 2026investment
    Greycroft's latest disclosed investment was a Series A in Hark, made on May 21, 2026. cbinsights.com
  • 2026press
    Greycroft portfolio companies Whatnot, Applied Intuition, Anduril Industries, Samsara Eco, OpenAI, OpenEvidence, Lead, and Ramp were named to the 2026 CNBC Disruptor 50 list. linkedin.com
  • 2026investment
    Greycroft led ConductorOne's $79M Series B. ConductorOne builds AI-native identity security for enterprises covering human, non-human, and AI identities. linkedin.com
  • 2026investment
    Greycroft participated in Together AI's $305M Series B at a $3.3B valuation. The round was led by General Catalyst and Prosperity7, with Salesforce Ventures, NVIDIA, Kleiner Perkins, and others also joining. zoominfo.com
  • 2026investment
    Greycroft invested in Big Shot Pictures, a digital-first animation studio founded by Brian Robbins. linkedin.com
  • 2026investment
    Greycroft co-led a ~$1.03B round in a world-models AI company alongside Cathay Innovation, Hiro Capital, HV Capital, and Bezos Expeditions. linkedin.com
  • Jun 2026press
    Greycroft was linked to coverage of Richard Socher's Recursive superintelligence startup, which is raising funds at a ~$4B valuation. xix.ai
  • May 2026press
    Managing Partner Dana Settle gave public commentary on how VC firms are rethinking tech stock exposure amid Trump tariffs. zoominfo.com
  • May 2026investment
    Greycroft invested in Hark as part of a Series A round on May 21, 2026. cbinsights.com
  • Mar 2026investment
    Greycroft participated in Sequen's $16M Series A alongside White Star Capital and Threshold. tracxn.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Dana Settle · Co-Founder & Managing Partner
  • Ian Sigalow · Co-Founder & Managing Partner
    LinkedIn
  • Mark Terbeek · Partner
    LinkedIn

Sources

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Frequently asked

What is Greycroft?+

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability.

Where is Greycroft headquartered?+

Greycroft is headquartered in New York, United States.

When was Greycroft founded?+

Greycroft was founded in 2006 by Dana Settle, Ian Sigalow, Alan Patricof.

What sectors does Greycroft invest in?+

Greycroft focuses on consumer, ai, saas, climate. They primarily invest in these sectors.

How do I prepare for a meeting with Greycroft?+

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Generated by briefthecall.com from public web sources. Last updated August 21, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →