Seed-stage VC, US

Greycroft

Venture capital firm · New York · Founded 2006

Quick read

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability. Co-founders Dana Settle and Ian Sigalow built the firm around a bicoastal model, with notable exits including Venmo, Braintree, TheRealReal, and Shipt.

Key facts

Founded
2006
Founders
Dana Settle, Ian Sigalow, Alan Patricof
Employees
50-200
Sectors
consumer, ai, saas, climate
Website
www.greycroft.com

Investment thesis

Greycroft backs seed-to-growth companies building category-defining businesses across intelligent consumer applications, enterprise software, AI infrastructure, and sustainability — with particular emphasis on sectors where culture and technology intersect, sourced through a bicoastal New York and Los Angeles network.

Recent activity

  • Jul 2026leadership
    Greycroft promoted Carley Phillips to partner. cbinsights.com
  • Jun 2026press
    Greycroft was linked to coverage of Richard Socher's Recursive superintelligence startup, which is raising funds at a ~$4B valuation. xix.ai
  • May 2026press
    Managing Partner Dana Settle gave public commentary on how VC firms are rethinking tech stock exposure amid Trump tariffs. zoominfo.com
  • May 2026investment
    Greycroft invested in Hark as part of a Series A round on May 21, 2026. cbinsights.com
  • Mar 2026investment
    Greycroft participated in Sequen's $16M Series A alongside White Star Capital and Threshold. tracxn.com
  • Feb 2026leadership
    Greycroft is among a handful of VC firms partnering with a Qatar wealth fund to open offices in Doha, as part of an effort to build out Qatar as a venture capital hub. zoominfo.com
  • Jan 2026leadership
    Alex Constantinople joined Greycroft to invest at the earliest stages in founders building AI and software companies. linkedin.com
  • 2025investment
    Together AI raised $305M in a Series B at a $3.3B valuation; Greycroft participated alongside General Catalyst, Prosperity7, Kleiner Perkins, NVIDIA, and others. zoominfo.com
  • 2026fundraise
    Greycroft closed more than $1 billion in capital commitments across new funds, bringing total capital commitments to $3 billion since founding. news.crunchbase.com
  • May 2026press
    Co-founder and Managing Partner Dana Settle gave public commentary on the rethink of tech stocks amid Trump tariffs. zoominfo.com
  • 2026investment
    Greycroft led ConductorOne's $79M Series B. ConductorOne builds AI-native identity security for enterprises, securing human, non-human, and AI identities. linkedin.com
  • 2026investment
    Greycroft invested in Big Shot Pictures, a digital-first animation studio founded by Brian Robbins, designed to test characters and stories online before expanding to film, streaming, and consumer products. linkedin.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Dana Settle · Co-Founder & Managing Partner
  • Ian Sigalow · Co-Founder & Managing Partner
    LinkedIn
  • Mark Terbeek · Partner
    LinkedIn

Sources

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Frequently asked

What is Greycroft?+

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability.

Where is Greycroft headquartered?+

Greycroft is headquartered in New York, United States.

When was Greycroft founded?+

Greycroft was founded in 2006 by Dana Settle, Ian Sigalow, Alan Patricof.

What sectors does Greycroft invest in?+

Greycroft focuses on consumer, ai, saas, climate. They primarily invest in these sectors.

How do I prepare for a meeting with Greycroft?+

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Generated by briefthecall.com from public web sources. Last updated July 22, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →