Seed-stage VC, US

Greycroft

Venture capital firm · New York · Founded 2006

Quick read

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability. Co-founders Dana Settle and Ian Sigalow built the firm around a bicoastal model, with notable exits including Venmo, Braintree, TheRealReal, and Shipt.

Key facts

Founded
2006
Founders
Dana Settle, Ian Sigalow, Alan Patricof
Employees
50-200
Sectors
consumer, ai, saas, climate
Website
www.greycroft.com

Investment thesis

Greycroft backs seed-to-growth companies building category-defining businesses across intelligent consumer applications, enterprise software, AI infrastructure, and sustainability — with particular emphasis on sectors where culture and technology intersect, sourced through a bicoastal New York and Los Angeles network.

Recent activity

  • Mar 2026investment
    Greycroft co-led Sequen's $16M Series A alongside White Star Capital and Threshold. tracxn.com
  • Dec 2025investment
    Greycroft participated in Marissa Mayer's AI startup Dazzle's $8M funding round alongside Kleiner Perkins and Forerunner Ventures. tracxn.com
  • Dec 2025investment
    Greycroft backed a $7M raise for a new women's health supplement brand co-founded by an Allbirds co-founder, alongside Good Friends and True Beauty Ventures. tracxn.com
  • 2025fundraise
    Greycroft closed Greycroft Partners VII and Greycroft Growth IV for a combined $980M+, bringing total AUM to $3 billion. gunder.com
  • 2025press
    Greycroft partnered with a Qatar wealth fund to open an office in Doha, expanding its international footprint. zoominfo.com
  • 2025leadership
    Adam Boutin joined as a Partner in the San Francisco office to lead climate tech investing for the Greycroft Coca-Cola System Sustainability Fund. linkedin.com
  • 2025press
    Co-founder and managing partner Dana Settle spoke publicly on the rethink of tech stock valuations amid Trump tariffs. zoominfo.com
  • 2025investment
    Greycroft co-led Prezent AI's $30M Series B alongside Multiplier Capital and Nomura Strategic Ventures, valuing the company at $400M. cbinsights.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Dana Settle · Co-Founder & Managing Partner
  • Ian Sigalow · Co-Founder & Managing Partner
    LinkedIn
  • Mark Terbeek · Partner
    LinkedIn

Sources

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Frequently asked

What is Greycroft?+

Greycroft is a seed-to-growth venture capital firm founded in 2006, headquartered in New York with additional offices in Los Angeles and San Francisco. It manages over $3 billion across early and growth-stage funds, backing companies at the intersection of AI-driven software, consumer brands, and sustainability.

Where is Greycroft headquartered?+

Greycroft is headquartered in New York, United States.

When was Greycroft founded?+

Greycroft was founded in 2006 by Dana Settle, Ian Sigalow, Alan Patricof.

What sectors does Greycroft invest in?+

Greycroft focuses on consumer, ai, saas, climate. They primarily invest in these sectors.

How do I prepare for a meeting with Greycroft?+

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Generated by briefthecall.com from public web sources. Last updated June 5, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →