Seed-stage VC, US
Forerunner Ventures
Venture capital firm · San Francisco · Founded 2010
Quick read
Forerunner Ventures is an early-stage consumer-focused venture capital firm founded in 2010 and headquartered in San Francisco, CA. Founded by Kirsten Green, it invests at Seed and Series A in consumer businesses across health, finance, and commerce, with over $2.3B in AUM across eight funds. Fund VII, a $500M vehicle, closed in November 2024, and the firm has backed category-defining companies including Glossier, Chime, Faire, Hims & Hers, and Oura.
Key facts
- Founded
- 2010
- Founders
- Kirsten Green
- Employees
- 18
- Sectors
- consumer, fintech, healthcare, ai
- Website
- www.forerunnerventures.com/
Investment thesis
Forerunner backs founders building category-defining consumer businesses at Seed and Series A, investing at the intersection of cultural shifts and technology across health, finance, and commerce. The firm reads consumer behaviour ahead of markets and leads or co-leads early rounds, taking active board roles.
Recent activity
- Jun 2026investmentParticipated in Town's $55M Series A led by a16z. Kirsten Green publicly championed the investment, citing Town's approach to personalised AI assistance. markets.businessinsider.com
- Jun 2026pressCo-hosted 'Humans in the Loop 2026' in San Francisco, spotlighting consumer AI, alongside USV, Sequoia, Thrive Capital, NEA, YC, and South Park Commons. linkedin.com
- Mar 2026investmentInvested in depthfirst's Series B — the firm's most recent recorded investment per CB Insights as of March 31, 2026. cbinsights.com
- Feb 2026investmentParticipated in Koah Labs' $20.5M raise for its AI-driven ad platform. tracxn.com
- Nov 2024fundraiseClosed Fund VII at $500M. f4.fund
Notable investments
- TownSeries AJun 2026markets.businessinsider.com
- depthfirstSeries BMar 2026cbinsights.com
- Koah LabsSeed/EarlyFeb 2026tracxn.com
- WonderGrowth2025linkedin.com
- FaireGrowthPriorlinkedin.com
- ChimeGrowthPriorlinkedin.com
- GlossierSeries APriorlinkedin.com
- Hims & HersEarlyPriorlinkedin.com
- OuraGrowthPriorlinkedin.com
- The Farmer's DogEarlyPriorlinkedin.com
Key people
Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.
- Kirsten Green · Founding Partner & Managing Partner
- Jennifer Mariska · Partner, COO
- Tandis Azarbad · Vice President, Finance
Sources
Other VCs in United States
- Sequoia Capital · Generalist VC, Menlo Park·
- Andreessen Horowitz · Generalist VC, Menlo Park·
- Benchmark Capital · Early-stage VC, San Francisco·
- Founders Fund · Contrarian VC, San Francisco·
- Khosla Ventures · Multi-stage VC, Menlo Park·
- Greylock Partners · Early-stage VC, Menlo Park
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Frequently asked
What is Forerunner Ventures?+
Forerunner Ventures is an early-stage consumer-focused venture capital firm founded in 2010 and headquartered in San Francisco, CA. Founded by Kirsten Green, it invests at Seed and Series A in consumer businesses across health, finance, and commerce, with over $2.
Where is Forerunner Ventures headquartered?+
Forerunner Ventures is headquartered in San Francisco, United States.
When was Forerunner Ventures founded?+
Forerunner Ventures was founded in 2010 by Kirsten Green.
What sectors does Forerunner Ventures invest in?+
Forerunner Ventures focuses on consumer, fintech, healthcare, ai. They primarily invest in these sectors.
How do I prepare for a meeting with Forerunner Ventures?+
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