Seed-stage VC, US

Forerunner Ventures

Venture capital firm · San Francisco · Founded 2010

Quick read

Forerunner Ventures is an early-stage consumer-focused venture capital firm founded in 2010 and headquartered in San Francisco, CA. Founded by Kirsten Green, it invests at Seed and Series A in consumer businesses across health, finance, and commerce, with over $2.3B in AUM across eight funds. Fund VII, a $500M vehicle, closed in November 2024, and the firm has backed category-defining companies including Glossier, Chime, Faire, Hims & Hers, and Oura.

Key facts

Founded
2010
Founders
Kirsten Green
Employees
18
Sectors
consumer, fintech, healthcare, ai
Website
www.forerunnerventures.com/

Investment thesis

Forerunner backs founders building category-defining consumer businesses at Seed and Series A, investing at the intersection of cultural shifts and technology across health, finance, and commerce. The firm reads consumer behaviour ahead of markets and leads or co-leads early rounds, taking active board roles.

Recent activity

  • Jul 2026investment
    Forerunner is an active investor as of July 2026, having backed 168 companies with 17 new investments in the past 12 months. Most recently it participated in a Series D round for Fora. tracxn.com
  • 2025fundraise
    Fund VII closed at $500M, dedicated exclusively to early-stage investing. The firm's AUM reached nearly $3 billion as of 2025. en.wikipedia.org
  • 2025investment
    Novig raised a $75M Series B led by Pantera Capital; Forerunner participated as an existing investor alongside Perceptive Ventures and NFX. linkedin.com
  • 2025investment
    DUOS raised $130M in strategic growth funding led by FTV Capital, with Forerunner participating in the round. linkedin.com
  • 2025investment
    Novig — a U.S. sports prediction market — raised an $18M Series A led by Forerunner, with Y Combinator, NFX, Perceptive Ventures, and Gaingels participating. linkedin.com
  • 2025press
    Forerunner co-hosted a Consumer AI event in San Francisco called "Humans in the Loop" alongside Union Square Ventures, Sequoia Capital, Thrive Capital, NEA, Y Combinator, and South Park Commons. linkedin.com
  • Jun 2026investment
    Forerunner co-invested in Town.com's Series A and Suno's Series D, with both rounds closing in June 2026. Partner Nicole Johnson noted that Kirsten Green aggressively pursued the Town deal. caplight.com
  • Jun 2026press
    Forerunner co-hosted 'Humans in the Loop', a San Francisco event spotlighting Consumer AI, alongside Union Square Ventures, Sequoia Capital, Thrive Capital, NEA, Y Combinator, and South Park Commons. linkedin.com
  • Apr 2026investment
    Forerunner led the Series A for Casa, a homeownership operating system. caplight.com
  • Mar 2026investment
    Forerunner co-invested in depthfirst's Series B round. caplight.com
  • Jul 2026investment
    Forerunner participated in Natural's $30M Series A for AI agent payments infrastructure. tracxn.com
  • 2026press
    Forerunner's research team published analysis in The Information arguing that consumer companies outperform enterprise at IPO — more likely to go public after Series B, with larger IPOs, better margins, and higher growth rates. linkedin.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Kirsten Green · Founding Partner & Managing Partner
    LinkedIn
  • Jennifer Mariska · Partner, COO
    LinkedIn
  • Tandis Azarbad · Vice President, Finance

Sources

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Frequently asked

What is Forerunner Ventures?+

Forerunner Ventures is an early-stage consumer-focused venture capital firm founded in 2010 and headquartered in San Francisco, CA. Founded by Kirsten Green, it invests at Seed and Series A in consumer businesses across health, finance, and commerce, with over $2.

Where is Forerunner Ventures headquartered?+

Forerunner Ventures is headquartered in San Francisco, United States.

When was Forerunner Ventures founded?+

Forerunner Ventures was founded in 2010 by Kirsten Green.

What sectors does Forerunner Ventures invest in?+

Forerunner Ventures focuses on consumer, fintech, healthcare, ai. They primarily invest in these sectors.

How do I prepare for a meeting with Forerunner Ventures?+

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Generated by briefthecall.com from public web sources. Last updated August 21, 2026. Each claim is linked to its source above.

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