Apple

Quick read

Apple, a consumer hardware and software company, was founded January 3, 1977, and is headquartered in Cupertino, California. It designs and sells iPhones, Macs, iPads, and related software and services, with 166,000 employees worldwide. In 2025–2026, the company committed over $500 billion in US investment, ramped up its Apple Intelligence AI platform, and is preparing a foldable iPhone alongside a dense H1 2026 product pipeline.

Key facts

Founded

January 1977

Founders

Ron Wayne

Employees

166000

Sectors

hardware, consumer, ai

Website

www.apple.com

Mission

Apple designs hardware, software, and services that work together to give people tools for creativity, communication, and productivity — sold directly to consumers and professionals worldwide.

Recent activity

• Sep 2026leadership
  Tim Cook will step down as CEO on September 1, 2026, moving to Executive Chairman. John Ternus, currently SVP of Hardware Engineering, takes over as CEO. Ternus led the shift to Apple Silicon and oversaw hardware across iPhone, Mac, iPad, AirPods, and Vision Pro. linkedin.com
• Jun 2026product
  At WWDC 2026, Apple announced a major Siri overhaul powered by Google's Gemini AI, with new agentic capabilities and personalized workflows. Apple's stock fell on the day as investors reacted with little enthusiasm. Wedbush called it the 'AI foundation' for Siri. investopedia.com
• Jun 2026product
  Britannica noted Apple unveiled an upgraded Siri voice assistant with new AI features at its annual developer conference on June 8, 2026. britannica.com
• 2026product
  Apple is ramping up product releases across 2026, with a wave of new hardware expected to hit shelves by late year. linkedin.com
• Mar 2026product
  Apple teased a redesigned Siri with AI capabilities in the WWDC 2026 trailer, signalling a major overhaul of its voice assistant after earlier delays. linkedin.com
• Mar 2026product
  Apple held a media-only 'special Apple Experience' on March 4, 2026, widely expected to accompany new product announcements. x.com
• Mar 2026leadership
  John Ternus confirmed as Apple's new CEO, with his low-key LinkedIn profile drawing widespread attention. newsweek.com
• Mar 2026press
  Apple approaching its 50th anniversary in April 2026; CEO promised employees a company-wide celebration. x.com
• Early 2026product
  Bloomberg reported Apple's H1 2026 pipeline includes the iPhone 17e, a new MacBook Pro, multiple iPads, and updated Macs. x.com
• Feb 2025product
  Apple announced a commitment to invest over $500 billion in the US over four years, including a new Houston factory opening in 2026 to manufacture AI servers powered by the M5 chip for its Private Cloud Compute platform. x.com
• 2026product
  Apple is targeting a foldable iPhone launch in 2026, per multiple analyst reports. linkedin.com

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

• John Ternus · CEO
• Kevan Parekh · CFO
• Luca Maestri · Former CFO / Executive
• Tim Cook · CEO
  Brief →
• Jeff Williams · COO
• Craig Federighi · SVP Software Engineering
• Eddy Cue · SVP Services
• Katherine Adams · SVP & General Counsel
• Deirdre O'Brien · SVP Retail + People

Sources

• Ming-Chi Kuo on Apple M5 and Houston factory
• Bloomberg: Apple Plans New MacBook Pro, iPhone 17e and iPads by Early 2026
• New Apple CEO's LinkedIn – Newsweek
• AppleInsider: Apple 50th anniversary
• Apple eyes foldable iPhone in 2026 – LinkedIn News
• Apple teases Siri's AI redesign in WWDC 2026 trailer – LinkedIn News
• Apple special media experience March 4, 2026
• https://www.linkedin.com/in/danielwhart/
• https://www.investopedia.com/apple-delivered-ai-siri-today-investors-yawned-and-the-stock-fell-aapl-11993325
• https://www.britannica.com/money/Apple-Inc
• https://www.linkedin.com/news/story/apple-ramps-up-product-releases-for-2026-8337026/

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• NVIDIA · AI hardware, Santa Clara·
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