Rosane de Fante

Who they are

Rosane de Fante is Graphic Designer at Anytime Fitness in Burnaby — started at the company as an Administrative Assistant in 2019 and transitioned into design after completing a Diploma of Education at CICCC in Vancouver.

Person

Rosane joined Anytime Fitness in November 2019, initially as an Administrative Assistant at what was then an established franchise location in Burnaby, BC. Before that, her career was rooted in Brazil — Graphic Designer and Marketing Assistant at SOS Sustentar, Design Instructor at Cebrac Franchising in Chapecó, and a combined design/admin role at WSA Serviços Administrativos. She moved to Vancouver and put credentials behind the transition: a post-graduation and then a Diploma of Education at CICCC in 2020 and 2021. After Anytime Fitness's admin chapter she spent roughly a year as Marketing Specialist at Napice in Vancouver (December 2021 to January 2023), then returned to Anytime Fitness in a Graphic Designer role. The through-line is design and marketing work pursued across two countries, with each move adding a formal credential or a new industry context. Possibly — her personal enthusiasm for gym training (she's posted as an Anytime Fitness North Burnaby member) and her participation in the Founders Running Club Vancouver reflect a genuine alignment between her professional home and her daily life.

Company

The most active recent development at the franchise level is Omega Fitness, a major Anytime Fitness franchisee, growing its gym count through acquisitions and planning further expansion by 2027, including gym remodels under the 'Evolution Refresh' initiative. At the parent level, Anytime Fitness was acquired by Sentinel Capital Partners on July 27, 2022, and Chuck Runyon remains CEO as of 2026. The brand reports $1.1 billion in revenue and holds over 5,000 global locations, reaching 5,143 at the end of 2022. No new funding rounds have been reported since January 2021.

Market

Anytime Fitness is the world's largest gym brand by location count, competing against Planet Fitness, 24 Hour Fitness, LA Fitness, Gold's Gym, Snap Fitness, and Crunch Fitness. The global fitness industry is growing — memberships and revenues are rising, with government backing in markets like the US and Australia — but operators face headwinds including VAT increases in some countries and evolving prepaid consumption regulations, particularly in China.

How they likely show up

  • Started at Anytime Fitness as Administrative Assistant and transitioned to Graphic Designer over time → likely comfortable wearing multiple hats and building credibility through operational ground-level work before moving into creative roles.
  • Pursued formal credentials (CICCC post-graduation and Diploma of Education) while building a career in a new country → deliberate and structured about professional development, not relying on experience alone.
  • Role pattern across two countries is consistently specialist (design + marketing) rather than management → depth-oriented, probably values craft and execution over headcount responsibility.
  • Occasional LinkedIn posting on digital marketing, graphic design, and personal growth → engages publicly but selectively; likely prefers substance over volume.
  • Possible — participation in Founders Running Club Vancouver alongside gym membership suggests she shows up consistently in community settings, not just professionally.

Conversation tips

  • → Reference the Brazil-to-Canada transition directly — moving careers across countries while picking up new credentials is a meaningful story and she'll have real perspective on it.
  • → Ask about the shift from Administrative Assistant to Graphic Designer within Anytime Fitness — that internal pivot is specific and likely deliberate.
  • → She posts occasionally on digital marketing and design; if you've seen anything specific, name it — she'll notice the prep.
  • → Her interest in fitness is genuine and personal, not just professional — it's fair conversational ground, but keep it specific (the North Burnaby gym, the running club) rather than generic.

Toolbox

Openers

  • Open on her internal transition at Anytime Fitness — she joined as an Administrative Assistant in 2019 and moved into a Graphic Designer role, a pivot that's easy to gloss over but worth asking about directly.
  • Reference her time at Napice as Marketing Specialist (December 2021 to January 2023) — a year-plus outside Anytime Fitness before returning to design work there is a meaningful signal about what drew her back.
  • Mention Anytime Fitness's 'Evolution Refresh' gym remodel initiative being rolled out by major franchisees — as the in-house graphic designer, she's likely close to any brand or visual work that flows from it.

Discovery questions

  1. How did the move from Administrative Assistant to Graphic Designer happen inside Anytime Fitness — was that a role you shaped, or one that opened up?
  2. You've worked in design and marketing across Brazil and Canada in quite different contexts — what's the biggest practical difference in how creative briefs or brand expectations actually work between the two?
  3. With Anytime Fitness franchisees running remodel programmes like 'Evolution Refresh', how much of that visual and brand work touches your role at the Burnaby location?

Avoid

Don't treat her design and marketing background as interchangeable or generic — she has a specific track record across two countries with formal credentials behind it, and she'll notice if you conflate roles.

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Sources

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Generated by briefthecall.com from public web sources on June 10, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →