Rosane De Fante

Who they are

Rosane De Fante is a Graphic Designer at Wellhub — she developed the AI Fluency Ladder for Talent Professionals, a framework for building AI literacy in HR, and spoke at SHRM 2026 as Wellhub's Global Ambassador of Wellbeing.

Person

Rosane studied Social Communication and Publicity & Advertising at Unochapecó in Brazil, then built a decade-long career across design, marketing, and instruction in Chapecó — graphic design and marketing work at SOS Sustentar (2014–2017), then WSA Serviços Administrativos (2018–2019), with a stint teaching design at Cebrac Franchising in between. She relocated to Canada and, after an administrative role at Anytime Fitness in Burnaby (2019–2021), went deeper into marketing as a specialist at Napice (December 2021–January 2023) while stacking credentials at CICCC — diplomas in Customer Relations, Education, and Digital Marketing, plus a post-grad program. She joined Wellhub in 2021, and by 2026 was named Global Ambassador of Wellbeing, speaking at SHRM 2026. The through-line is a practitioner who keeps formalizing her skills: each country move and each credential reflects deliberate upskilling rather than drift. Possibly — she developed the AI Fluency Ladder for Talent Professionals, a framework aimed at helping HR practitioners build AI literacy, which signals she's thinking beyond design execution into workforce capability. She posts actively on LinkedIn across digital marketing, career transitions, and fitness and wellness themes.

Company

Wellhub's most active recent move was acquiring Urban Sports Club in April 2025, which pushed its global footprint to 34,500 corporate customers and 83,000 partner locations worldwide. That followed the 2024 acquisition of Italian platform Fitprime — adding 3,500 sports centres and over 400,000 employees served — and a broader rebrand from Gympass to Wellhub in April 2024 to signal a shift from fitness-only to holistic employee wellbeing covering mental health, nutrition, sleep, therapy, and mindfulness. The company raised $85 million in a Series F round in August 2023, reaching a valuation of $2.4 billion, backed by EQT, General Atlantic, and Moore Strategic Ventures. As of March 2026, Wellhub has approximately 1,975 employees and is actively hiring to support its European expansion.

Market

Wellhub competes in the corporate wellness benefits market against Accolade, Hinge Health, Sharecare, ClassPass, Betterfly, and TotalPass — with TotalPass mounting an aggressive challenge in Brazil, where Wellhub maintains roughly 29,000 of its 60,000 global gym locations. The broader market is shifting toward integrated wellbeing platforms that address burnout and stress holistically, not just physical fitness, which is the strategic rationale behind Wellhub's rebrand and its string of acquisitions.

Network

No direct edge data is available for Rosane's professional network. She participates in Founders Running Club Vancouver, which puts her in proximity to Vancouver's founder and startup community, and her E-hub involvement connected her to Vancouver's digital marketing startup scene.

How they likely show up

  • Stacked four credentials at CICCC (Customer Relations, Education, Digital Marketing, and a post-grad) while working full-time → deliberate, structured learner who doesn't leave skill gaps unaddressed.
  • Career moved from graphic design → design instruction → marketing specialist → global ambassador role → likely comfortable both executing and translating work to broader audiences.
  • Active LinkedIn poster across digital marketing, wellness, and AI literacy themes → visible and opinionated; engages publicly with her field rather than staying heads-down.
  • Developed the AI Fluency Ladder for Talent Professionals as a side framework → builds structured tools, not just opinions; applies frameworks to ambiguous problems.
  • Participation in Founders Running Club Vancouver → seeks community with builders and operators, comfortable crossing professional silos.
  • Immigration from Brazil to Canada with credential re-stacking → high tolerance for ambiguity and reinvention; unlikely to be thrown by organizational change.

Conversation tips

  • → Reference her SHRM 2026 appearance as Global Ambassador of Wellbeing — it's a recent milestone and a signal she's operating beyond a pure IC design role; ask what that platform has opened up.
  • → Ask about the AI Fluency Ladder — she built it herself, and it's a specific, named framework; she'll want to talk about the thinking behind it, not just the output.
  • → Her career path crosses Brazil → Canada with deliberate re-credentialing at CICCC; acknowledging that transition shows you read her actual arc rather than just her current title.
  • → She posts actively on LinkedIn — reference a specific theme (AI literacy in HR, or wellness at work) rather than generic flattery about her profile.

Toolbox

Openers

  • Open on the SHRM 2026 speaking slot — she was named Wellhub's Global Ambassador of Wellbeing, which is an unusual platform for someone in a design role and signals she's bridging design and people strategy.
  • Bring up the AI Fluency Ladder for Talent Professionals — she built this framework herself to help HR practitioners develop AI literacy, a pointed move that shows she's thinking about workforce capability, not just visual output.
  • Mention the Wellhub rebrand from Gympass in April 2024 — she's been at the company through that identity shift and the Urban Sports Club acquisition, so she has a practitioner's view of what that strategic pivot looks like from the inside.

Discovery questions

  1. You moved from graphic design into a Global Ambassador of Wellbeing role at SHRM 2026 — how did that evolution happen inside Wellhub, and what does it mean for how you think about your work day-to-day?
  2. The AI Fluency Ladder you developed for talent professionals — what gap were you seeing in how HR teams were actually using AI, and what does the framework address that existing resources didn't?
  3. Wellhub has gone through a significant rebrand and two major acquisitions in roughly 18 months — what has that pace of change meant for how design work gets prioritized and shipped?

Avoid

Don't treat her as a pure execution-layer designer — she's publicly developing frameworks, speaking at SHRM, and posting on AI strategy in HR; coming in with only tactical design questions will miss who she actually is.

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Sources

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Generated by briefthecall.com from public web sources on August 20, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →