Ramiz Tairi

Who they are

Ramiz Tairi is Enterprise Account Executive Benelux at Syniti — he also founded Tairi, an Amsterdam-based IT consultancy covering product design, software development, and tech recruiting.

Person

Ramiz studied at HAN University of Applied Sciences in the Netherlands before building a career that spans logistics, enterprise software sales, and independent consulting. Possibly — his earlier stops included DynCorp International and Solutions30 Group, and a stint as a truck driver, suggesting a non-linear path into tech. He moved through SAP (Barcelona) as a Business Consultant, then picked up commercial experience at Qlik and Trustpilot before joining Syniti in April 2021. In 2022 he founded Tairi, a 1-10 person Amsterdam consultancy offering product design, software development, coaching, mentoring, staffing, and recruiting across the tech sector — running it alongside his Syniti role. The through-line is an SAP-and-data specialism that deepened from consulting into enterprise sales. He posts occasionally on LinkedIn — data management, SAP events, the Gartner Magic Quadrant for Master Data Management — and has appeared on the UK & Ireland SAP User Group SUGTalks podcast talking about making the most of data for SAP projects. He also published a research study on optimizing order flow at EN Motoren Nijmegen BV, an early sign of the process-optimization bent that runs through his career.

Company

The defining event for Syniti is its acquisition by Capgemini, which closed on December 3, 2024, folding Syniti's 1,200+ data-focused experts into Capgemini's digital transformation practice. Before the close, Syniti had reported its highest revenue quarter in history, with record services revenue and robust year-over-year growth in cloud ARR. The company also launched Syniti Migrate, an enhanced data migration offering aimed at helping enterprise customers extract value faster from migration and consolidation projects. Syniti expanded partnerships with HCL and IBM and made key EMEA leadership hires — including Chris Gorton as Senior VP EMEA North, South and Emerging Markets, and Lazaros Lazaridis as VP EMEA, Southern Europe, Middle East & Africa. Syniti holds a Visionary position in Gartner's Magic Quadrant for Data Quality Solutions, recognized for its AI-driven Knowledge Platform spanning data migration, quality, replication, master data management, analytics, governance, and strategy.

Market

Syniti operates in enterprise data management — data migration, data quality, master data management, and information governance for large organizations — competing primarily against Informatica, SAP BusinessObjects Data Services, Ab Initio, and Nexla. The space is being shaped by AI-driven data transformation and real-time data quality demands, as well as growing regulatory and compliance pressure in heavily regulated industries like life sciences. Syniti's acquisition by Capgemini reshapes its go-to-market from independent software vendor to an integrated capability inside one of the world's largest IT services groups.

Network

Ramiz's most visible named connection at Syniti is Chris Gorton, Senior Vice President and Managing Director EMEA, who leads the regional structure Ramiz works within. Beyond that, his network signals are concentrated in the SAP and enterprise data community — conference appearances at SAP Sapphire (Orlando and Madrid), SAP Business Unleashed, and SAP Connect Day Belgium suggest regular contact with SAP ecosystem decision-makers across Benelux and EMEA.

  • Chris Gorton· Senior Vice President and Managing Director EMEA, Syniti

How they likely show up

  • Founded Tairi in 2022 alongside a full-time enterprise sales role → high agency; not someone who waits for an employer to define the scope of their work.
  • Consistent presence at SAP Sapphire (Orlando and Madrid), SAP Business Unleashed, and SAP Connect Day Belgium → operates through in-person relationship building in the SAP ecosystem, not just inbound pipeline.
  • Content themes cluster tightly around SAP, data management, cloud, and process optimization → specialist rather than generalist; goes deep on a defined domain.
  • Possibly — mixed tenure shape (truck driver → logistics → consulting → enterprise sales) → comfortable with ambiguity and has learned to adapt to new environments quickly.
  • Occasional LinkedIn posting on data management and Gartner Magic Quadrant commentary → visible enough to have a professional voice, but prefers doing over broadcasting.

Conversation tips

  • → Reference the Capgemini acquisition and ask how it's changed the Benelux sales motion — it's the live organizational reality he's navigating right now.
  • → Bring up the Gartner Magic Quadrant for Data Quality Solutions — he's commented on it publicly and it's clearly part of how he positions Syniti with prospects.
  • → Acknowledge the SAP ecosystem specifically — his whole career is built inside it, and he'll engage more readily with someone who knows the SAP data landscape than with a generalist.
  • → Ask about Tairi — founders running side projects alongside enterprise roles notice when someone spots it; it signals you did real homework.

Toolbox

Openers

  • Open on the Capgemini acquisition closing in December 2024 — it fundamentally changed what Syniti is, and he's one of the people selling through that transition in Benelux.
  • Reference his SUGTalks podcast appearance on making the most of data for SAP projects — it shows you know his public voice beyond LinkedIn and gives him a specific topic to riff on.
  • Mention Tairi — he founded a tech consultancy covering staffing, product design, and development in Amsterdam while running enterprise accounts full-time; that's an unusual combination worth asking about.

Discovery questions

  1. Since Capgemini closed the acquisition, how has the Syniti value proposition shifted in conversations with Benelux enterprise buyers — does Capgemini's brand open doors or complicate the pitch?
  2. Syniti holds a Visionary spot in Gartner's Magic Quadrant for Data Quality — how does that positioning land with prospects who are also evaluating Informatica or SAP BODS?
  3. What made you start Tairi alongside the Syniti role — was it a specific gap you kept seeing in the market, or more of a longer-term hedge?

Avoid

Don't treat this as a generic SaaS sales conversation — his entire career is SAP-ecosystem specific, and surface-level data management talk without SAP context will signal you haven't done the work.

Make it yours

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Sources

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Generated by briefthecall.com from public web sources on August 18, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →