Pierre Entremont

Who they are

Pierre Entremont is Co-Founder & Partner at Frst — a Paris-based early-stage VC firm he built from inception in 2019 with a seed check in poolside and backing Pigment before it became a known name.

Person

Pierre prepared at Ipesup in Economics before landing at HEC Paris, where he completed a Master in Management in 2013 — the standard entry ramp for France's grandes écoles–to–finance pipeline. He stayed close to HEC after graduating, returning as a Lecturer, which suggests he was thinking seriously about investing and entrepreneurship theory before he had a firm to run. In January 2019 he co-founded Frst from scratch, with no prior fund to build on. Since then Frst has deployed $200M+ across 70+ companies, with a signature process built around speed — two meetings and a decision in 48 hours or less, operating out of Paris and San Francisco. His portfolio reads like a who's-who of early French and European tech bets: seed positions in Pigment, poolside, and Flexion Robotics point to a thesis spanning enterprise SaaS, AI infrastructure, and deep tech. He spoke at HEC Paris in 2021 on early-stage VC and AI dynamics, and Frst's stated focus on 'Day One' founders suggests he's most interested in conviction calls before a consensus forms. The through-line is speed as a differentiator — from the 48-hour decision mandate to backing companies before the market prices them.

Company

Frst is an early-stage venture capital firm Pierre co-founded in Paris in January 2019, now with $200M+ invested across more than 70 companies. The firm operates with a deliberately compressed investment process — a maximum of two meetings and a decision within 48 hours — positioning it as the fastest institutional yes a Day One founder can get in Europe. It runs a dual geography out of Paris and San Francisco. Portfolio companies include Pigment, poolside, and Flexion Robotics — spanning enterprise planning software, AI code generation, and robotics.

Market

Frst competes in the early-stage European venture market, where it differentiates on speed and conviction rather than sector specialisation. The firm's Paris–San Francisco footprint positions it to compete for deals against both French generalist funds and US funds with European ambitions. The broader market context is a wave of European deep tech and AI investment, with Frst's bets on poolside and Flexion Robotics reflecting a push into AI infrastructure and robotics alongside its enterprise SaaS positions.

How they likely show up

  • Frst's 48-hour / two-meeting investment mandate → Pierre almost certainly values crisp, high-signal conversations over extended due diligence — he's trained to form conviction fast.
  • Co-founding Frst from inception with no prior fund → high agency, comfortable with ambiguity and building from zero rather than inheriting infrastructure.
  • Long tenure at Frst (6+ years, sole firm since 2019) → thinks in fund cycles and portfolio arcs, not quarterly sprints.
  • Returned to HEC Paris as Lecturer before launching Frst → likely enjoys articulating frameworks and teaching; probably systematic about how he communicates investment theses.
  • Seed positions in Pigment, poolside, and Flexion Robotics span enterprise SaaS, AI, and deep tech → generalist early-stage investor who bets on founders over categories, not a narrow sector specialist.
  • Dual Paris / San Francisco presence → comfortable operating across European and US startup cultures; likely attuned to both markets when sizing opportunities.

Conversation tips

  • → Lead with a specific founder thesis, not a market size — his process filters on conviction about people, and he'll want to see you've thought the same way.
  • → Be prepared to move fast: his 48-hour decision norm signals he finds slow, meandering conversations wasteful — get to the point early.
  • → Reference his HEC background if relevant — he's stayed connected to that community as a lecturer and it's a meaningful part of his identity.
  • → Ask about a specific portfolio company (Pigment, poolside, or Flexion Robotics) to signal you've done real homework, not just read the Frst homepage.
  • → Don't pitch with extensive slide decks or request many follow-up meetings upfront — it runs counter to how he's designed his own process.

Toolbox

Openers

  • Open on the poolside seed bet — backing an AI code-generation company at the seed stage, before the market priced that category, is a pointed conviction call worth unpacking.
  • Reference Frst's 48-hour decision process — it's a structural choice that says something specific about how Pierre thinks founders should be treated, and it's a strong opener for a conversation about what early-stage investing should look like.
  • Mention his HEC Paris lecturing stint — he went back to teach early-stage VC and AI dynamics before the category was mainstream; it's an unusual move that shows he was thinking in frameworks before he had the track record to prove them.

Discovery questions

  1. Frst's process caps at two meetings and 48 hours — how do you calibrate conviction that fast, and what signals make you compress versus walk away?
  2. Your portfolio spans enterprise SaaS (Pigment), AI infrastructure (poolside), and robotics (Flexion) — is there a unifying founder profile that connects those, or are they genuinely separate theses?
  3. You co-founded Frst from scratch in 2019 with no prior fund — what was the hardest institutional piece to build first, and what would you do differently?

Avoid

Don't open with broad observations about 'the European VC ecosystem' — Pierre operates with specific conviction and will engage far more with a named company, a concrete founder thesis, or a sharp question than with macro framing.

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Sources

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Generated by briefthecall.com from public web sources on June 5, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →