Jonathan Pipek

Who they are

Jonathan Pipek is Founder & Principal at Blue Manta Consulting — he also co-founded 3AM Recruiting with Yi Lin Pei to place PMMs at Seed-to-Series-B SaaS startups.

Person

Jonathan launched Blue Manta Consulting in February 2023, right after finishing his Kellogg MBA, building the firm from scratch as a solo founder. His career started at the University of Miami Herbert Business School (BBA, 2013), then moved through marketing coordinator and senior marketing roles at Assurant, CareerBuilder, and Mastercard before landing in product marketing proper — most recently as Director of Product Marketing at Liongard. The arc is corporate marketing generalist → B2B SaaS PMM specialist → independent operator: each move narrowed toward the specific craft of go-to-market execution. He co-founded two companies: Blue Manta Consulting, a boutique that embeds senior product marketers with B2B SaaS companies ranging from $10M to $100M+ ARR for positioning, pricing, sales enablement, and PMM team build-out; and 3AM Recruiting, a PMM-specialized recruiting firm for Seed-to-Series-B startups, co-founded with Yi Lin Pei. He runs monthly AMAs for product marketers through Blue Manta, mentors PMMs on ADPList (recognized as a top Marketing Mentor), and has been a GTM mentor at 1871's FinTech Innovation Lab since March 2025, working with 47 founders across the US, Canada, and Argentina. His public voice is active and specific — contributor to Product Marketing Alliance and GTM Alliance, speaker at PMA Summits in Chicago and Austin, and a recurring podcast guest (GTM Hotseat, Cyber PMM, Product Marketing Genius, Walnut's MiNUT series) where his consistent themes are modern B2B PMM realities, GTM strategy for startups, and the evolving PMM job market. He keeps a site at jonathanpipek.com and is bilingual in French and Spanish.

Company

Blue Manta Consulting is currently expanding its team — the firm is actively hiring for part-time and fractional product marketing roles. Jonathan is also hosting the 'Clarity Series' through GoPMMNow, a content series featuring industry voices on product marketing topics, which signals a push to build platform and community around the consultancy. The firm focuses on B2B SaaS companies in the $10M–$100M+ ARR range, offering embedded senior PMM support for GTM strategy, positioning, product launches, sales enablement, pricing, and PMM team build-out. Founded in February 2023, it remains founder-led with Jonathan as the sole named principal.

Market

Blue Manta Consulting operates in the fractional and project-based B2B product marketing space — a market that has grown as SaaS companies between Series A and Series C look for senior PMM expertise without the cost of a full-time hire. Competitors include other fractional PMM shops and independent consultants, though Blue Manta's stated focus on the $10M–$100M+ ARR corridor and pairing consulting with recruiting (via 3AM Recruiting) gives it a differentiated entry point into the same client base.

Network

Jonathan's most visible named collaborator is Yi Lin Pei, co-founder of 3AM Recruiting, the PMM-specialized hiring firm they launched together in December 2025. Through 1871's FinTech Innovation Lab, he has mentored 47 founders across the US, Canada, and Argentina since March 2025, though no individual names from that group surface in the claims.

Yi Lin Pei· Co-founder, 3AM Recruiting

How they likely show up

Founded Blue Manta immediately after completing his Kellogg MBA (2023) → moves quickly from learning to execution; doesn't wait for permission to start.
Built two separate companies (Blue Manta Consulting and 3AM Recruiting) while running an active mentoring and speaking practice → high output, comfortable running parallel workstreams.
Consistent podcast and summit appearances on the same core topics (B2B PMM, GTM for startups) → communicates through repetition and clarity, not novelty for novelty's sake.
Mentors on ADPList and at 1871 alongside paid client work → teaching and building are not separate modes for him; he integrates them.
Hybrid role type signal and career path from corporate generalist to specialist consultant → likely comfortable code-switching between strategic framing and hands-on execution depending on client maturity.
Possibly — the 'Clarity Series' hosting role suggests he is moving toward community builder and platform host, not just service provider.

Conversation tips

→ Reference a specific podcast episode or PMA article by name — he produces a lot of content and will notice if you've actually engaged with it versus name-dropping the outlet.
→ Ask about 3AM Recruiting specifically — co-founding a PMM recruiting firm alongside a consultancy is an unusual structural bet and he will have a clear thesis for why.
→ Come with a concrete GTM or positioning problem, not a vague 'we need PMM help' framing — his entire practice is built around specificity in that space.
→ Mention the 1871 mentoring work if you are early-stage — 47 founders mentored is a real signal he engages seriously with pre-revenue and early-revenue companies.
→ Don't skip his site at jonathanpipek.com before the meeting — it's his own property and likely reflects how he wants to be positioned.

Toolbox

Openers

Open on 3AM Recruiting — co-founding a PMM-specialized hiring firm alongside a PMM consultancy is a pointed structural bet that the talent gap is as big a problem as the strategy gap; ask what pushed him to build both at once.
Reference the 'Clarity Series' he's hosting through GoPMMNow — it's a recent move toward platform-building beyond client work, and worth understanding whether that's a community play, a lead-gen play, or something else.
Mention his GTM Rapidfire session at Hexus.ai on 'The Evolution of PMM in 2025' — he has a named, current view on where the PMM job market and function are heading, and that's a strong opener into any strategic conversation.

Discovery questions

You've embedded with B2B SaaS companies from $10M to $100M+ ARR — at what stage does the PMM infrastructure problem look most different from what founders expect it to be?
3AM Recruiting launched in December 2025 alongside an active consulting practice — how are you thinking about where the two businesses complement each other versus compete for your time?
You've spoken publicly about modern B2B product marketing realities across multiple podcasts and summits — what's the one assumption about PMM that you find yourself correcting most often when you walk into a new client engagement?

Avoid

Don't pitch generic 'fractional GTM support' framing back at him — he built the category description himself and will disengage if you're not speaking at his level of specificity.

Make it yours