Jason Evanish

Who they are

Jason Evanish is CEO and Founder of Get Lighthouse — co-founded Greenhorn Connect (acquired) and hosts the Practical Product Podcast for B2B and SaaS product managers.

Person

Jason did both degrees at Northeastern — a B.S. in Electrical Engineering summa cum laude, then a Master's in Technological Entrepreneurship in 2009 — a combination that signals he came into startups with an engineering floor and a deliberate commercial overlay. Early roles took him through oneforty and KISSmetrics as a product manager, picking up SaaS product craft before going out on his own. He co-founded Greenhorn Connect, a platform supporting the Boston startup community, serving as Co-founder and CFO/Product Lead before it was acquired by The Capital Network in 2014. That same year he co-founded Get Lighthouse, a SaaS platform built around one-on-one meetings and management habit-building for team leaders — where he's been ever since. Alongside Get Lighthouse he runs becustomerdriven.com, a consulting and course platform for PMs and heads of product, and hosts the Practical Product Podcast, which delivers actionable advice for B2B and SaaS product managers. He writes prolifically at jasonevanish.com on customer-driven product development and leadership, and at the Lighthouse blog (getlighthouse.com/blog) on management and retention — he reads roughly 25 books a year and shares those insights across both properties. The through-line: someone who moved from engineering into product, then doubled down on the human side of building teams, and turned that into a body of work.

Network

Jason has collaborated with Mark C Crowley — co-creating 'Lead From The Heart' leadership skills training content distributed through Lighthouse. He's also hosted Valentina Thörner on the Practical Product Podcast to discuss remote product leadership. His wider network appears rooted in the Boston startup community he cultivated through Greenhorn Connect and events like DartBoston.

Mark C Crowley· Leadership author and co-creator of 'Lead From The Heart' training content with Jason
Valentina Thörner· Remote product leadership practitioner; guest on Practical Product Podcast

How they likely show up

Long tenure at Get Lighthouse since 2014 (co-founded it at an early, unfunded stage) → thinks in multi-year arcs and is comfortable with slow, compounding bets rather than quick exits.
Two founded companies plus two active side projects (becustomerdriven.com, Practical Product Podcast) alongside the main venture → high agency, likely runs parallel tracks well and stays restless when things are static.
Prolific writer across jasonevanish.com and the Lighthouse blog, covering highly specific topics like one-on-one meeting structures → communicates by teaching; expects conversations to be substantive, not surface-level.
Engineering undergrad (summa cum laude) pivoting through product into leadership content → brings a systems-thinking lens to management problems; probably prefers frameworks and repeatable processes over ad-hoc intuition.
Podcast host and frequent podcast guest (PM for the Masses, Crazy Wisdom) → comfortable being on the record, likely responsive to requests for his take and willing to go deep in conversation.
Community builder roots (Greenhorn Connect, DartBoston) → values reciprocal relationships and introductions; likely warms up faster when there's a shared-network anchor.

Conversation tips

→ Reference a specific post from jasonevanish.com or the Lighthouse blog — he publishes a lot of specific, researched content and will notice if you've actually read it versus name-dropping the site.
→ Ask about the one-on-one meeting angle specifically — it's the intellectual core of Get Lighthouse and he's spoken about it publicly on multiple podcasts; he'll have strong, detailed views.
→ Bring up the becustomerdriven.com side work if you're in product — it signals you know he operates beyond just the SaaS tool and opens a richer conversation about how he thinks about PM development.
→ Don't skip the Greenhorn Connect backstory — the arc from community builder to founder to product educator is the through-line of his career and he's likely proud of it.

Toolbox

Openers

Open on the Practical Product Podcast — he built it specifically for B2B and SaaS PMs, and asking what gap it was filling that existing content wasn't will get a specific answer fast.
Reference his 'FlashTags' post on LinkedIn — a named, concrete communication hack he shared publicly; it shows you've read his work and gives him something specific to riff on.
Bring up the Greenhorn Connect acquisition — he co-founded a startup community platform that was acquired in 2014, then turned around and started Get Lighthouse the same year; that's a pointed decision worth asking about.

Discovery questions

You built Get Lighthouse around the one-on-one meeting as the core unit — what made you bet the whole product on that specific ritual rather than broader performance management?
becustomerdriven.com sits alongside Get Lighthouse — how do you think about what goes into the consulting/course track versus what gets built into the product?
You came out of engineering before moving into product and then leadership content — how much does the engineering background actually show up in how you think about management practice?

Avoid

Don't treat him as primarily a software vendor — his public identity is as much educator and writer as it is SaaS founder, and leading with product feature questions before engaging with the ideas will read as shallow.

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