Hasan Naqvi
Who they are
Hasan Naqvi is Director of Product at Product People — a Berlin-based PM consultant who has shipped product across JetBrains, Skin Analytics, and the WHO, and moderates a community of 60,000+ product managers.
Person
Hasan joined Product People in June 2026 as Director of Product — a full-circle move, given he'd already spent four years there as a Senior and then Lead Product Management Consultant before taking embedded roles elsewhere. He graduated from Habib University in 2018 with a Bachelor's degree, did a cultural exchange at Florida Gulf Coast University in 2017, and built his early PM career across a diverse client roster: DeepL, Back Market, Babbel, eBay, Smallpdf, the World Health Organization, and JetBrains. Between consulting stints he took on embedded roles — an AI Enterprise Product Manager position at JetBrains (2024–2025), a brief spell at MusicHub (2025), and an Interim Head of Strategy & Go-To-Market at AVIV Group (2023–2024) — showing a preference for moving between consulting and in-house when the problem is interesting enough. The through-line is portable product expertise applied across verticals: healthtech (Skin Analytics), language tools (Babbel, DeepL), developer tooling (JetBrains), and real estate (AVIV Group). He writes regularly on LinkedIn and for the Product People Blog — topics are practical: stakeholder management, roadmapping, AI in product, and PM practices — and he's spoken at the Unleashed Summit 2025 on product leadership and AI, moderated a B2B vs B2C PM panel in 2024, and panelled at a Product People event in 2026. Possibly — the community work (hosting events, mentoring the 60,000+ PM network) is as central to his professional identity as the day job.
Company
Product People GmbH operates as a plug-and-play interim product management consultancy — providing Product Managers and Product Owners to companies needing to bridge leadership gaps or drive cross-functional initiatives without a full-time hire. The firm sits inside a broader 2026 market dynamic where 85% of product leaders are investing in AI tools but only 2% are prioritising talent development, according to a Productboard CPO Survey — exactly the gap an interim PM provider is positioned to fill. The community arm, with 60,000+ product managers, gives Product People an unusually large distribution and recruitment surface for a consultancy its size.
Market
Product People operates in the interim and fractional product leadership market — competing for clients who need experienced PM capacity on short notice rather than a permanent hire. The broader context is a 2026 environment shaped by economic uncertainty, talent shortages, and accelerating AI adoption, all of which push companies toward flexible resourcing over headcount. An emerging trend toward 'product explainability' — where AI systems increasingly evaluate products before humans do — is reshaping what clients need from consultants, making AI fluency a new baseline for the work.
Network
No direct edge data is available for Hasan's network. His client history — DeepL, Back Market, Babbel, eBay, Smallpdf, the World Health Organization, JetBrains, Skin Analytics, MusicHub, and AVIV Group — suggests a broad cross-industry network of product and engineering leaders across European tech. His Product People community work, including co-hosting events in Amsterdam and Berlin, likely means he knows a significant slice of the senior PM community in the DACH and Benelux regions personally.
How they likely show up
- Repeated cycling between consulting and in-house roles (Product People → AVIV Group → JetBrains → MusicHub → Product People) → comfortable context-switching and likely adapts fast to new orgs rather than needing long ramp time.
- Client list spans healthtech, developer tooling, language learning, real estate, and e-commerce → generalises deliberately; probably resists being pigeonholed into one vertical.
- Active LinkedIn and Product People Blog presence on stakeholder management and roadmapping → translates operational experience into frameworks and writes for a practitioner audience, not an exec one.
- Moderated and panelled at multiple events in 2024, 2025, and 2026 → comfortable in front of rooms; likely engages best in dialogue rather than one-way presentations.
- Hosts PM community events and mentors inside a 60,000+ network → high investment in the profession itself, not just the job; probably values reciprocity and knowledge-sharing in professional relationships.
- Possibly — short stints at MusicHub and AVIV Group suggest he optimises for problem fit over tenure, and may move on when the core challenge is solved.
Conversation tips
- → Reference a specific post or topic he's written about — stakeholder management or AI in product — to show you've read his actual output, not just his title.
- → Ask about what he's learned moving between consulting and in-house: the contrast is a genuine theme in his career and he'll have sharp opinions on it.
- → Don't treat him as a pure generalist — his AI Enterprise PM role at JetBrains and his Unleashed Summit panel on AI and product leadership show real depth there; engage on specifics.
- → If you're in product yourself, mention your PM stack or methodology — the community-builder instinct means he'll engage more if there's something to exchange, not just pitch.
Toolbox
Openers
- Open on the Unleashed Summit 2025 panel — he spoke on product leadership and AI at a time when 85% of product leaders are investing in AI tools but almost none are investing in talent development; that tension is exactly his territory.
- Reference his AI Enterprise PM role at JetBrains — he was inside a developer tooling company building AI product, which is a specific and unusual vantage point for a consultant who mostly advises from the outside.
- Ask about the Product People community — 60,000+ PMs is a significant number, and he actively hosts events and mentors inside it; it signals that he thinks about the profession systemically, not just transactionally.
Discovery questions
- After embedded stints at JetBrains and AVIV Group, what do you find clients consistently underestimate when they bring in an interim PM versus hiring full-time?
- Your writing covers stakeholder management and roadmapping heavily — what's the failure mode you see most often when companies are moving fast on AI features?
- The Productboard data suggests only 2% of product leaders are prioritising talent development alongside AI investment — do you see that in your consulting work, and what's driving it?
Avoid
Don't treat his consulting background as purely advisory — he's held interim Head of Strategy and AI Enterprise PM roles and has shipped product inside companies, so framing him as someone who only advises from the sidelines will land flat.
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Sources
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Try Brief →Generated by briefthecall.com from public web sources on July 10, 2026. Each claim is linked to its source above.
Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →