Eurie Kim

Who they are

Eurie Kim is Managing Partner at Forerunner Ventures — a founding member of All Raise, the female mentorship collective, and board chair at Oura Ring until September 2025.

Person

Eurie joined Forerunner in May 2012 when the firm was early-stage and pre-scale — she's been there through its growth to a portfolio that includes 12 unicorns, 5 IPOs, and 47 acquisitions. She came up through consulting and private equity: B.S. in Business Administration from UC Berkeley (2001), then Bain & Company advising Fortune 100 companies, then growth-stage private equity, then Wharton for her MBA (2009). The through-line is following consumer behavior shifts — Bain gave her the analytical toolkit, PE gave her the company-building lens, and Forerunner is where she applies both to bets on how people live and buy. Her board seats tell the story: The Farmer's Dog, Oura Ring (as Chair until September 2025), Curology, Eclipse Foods, Attabotics, A-Frame Brands — consumer durables, digital health, food, logistics. She writes actively on LinkedIn and contributes to TechCrunch on topics like 'product-human need fit,' AI in healthcare, and why consumer startups can carry enterprise-like revenue multiples. She's a founding member of All Raise and has spoken at Wharton, UPenn's Venture Lab, 20VC, and the Haas School of Business podcast on themes of representation and knowing whether entrepreneurship is right for you.

Company

Forerunner Ventures' most recent active deal is leading the $60 million Series D for Fora Travel in July 2026, which pushed Fora to a $1 billion valuation — Forerunner co-led alongside Tactile Ventures. The firm has also backed Viewpoints AI at the seed stage, with Eurie leading that investment in 2025. Forerunner operates on a ten-year fund lifecycle, a deliberate response to the reality that consumer companies are taking longer to reach liquidity. The portfolio spans Warby Parker, Chime, Faire, and The Farmer's Dog among others, with 12 unicorns and 5 IPOs across its history.

Market

Forerunner sits in early-stage consumer tech and AI-native infrastructure VC, competing for deals against firms like Union Square Ventures and Y Combinator. The 2024–2025 vintage has been marked by valuation corrections, compressed multiples, and increased down rounds across consumer and SaaS — headwinds that make Forerunner's thesis-driven, long-hold approach a differentiator. The firm's consumer focus puts it in a segment where brand-building and behavioral shifts matter as much as unit economics, and where the path to IPO has lengthened noticeably.

Network

Eurie's closest peers at Forerunner are Kirsten Green, the firm's founder and Managing Partner, and fellow leaders Brian O'Malley and Nicole Johnson. She was also a founding member of All Raise alongside other women in VC, giving her a broad network across the firm-building community.

Kirsten Green· Founder and Managing Partner, Forerunner Ventures
Brian O'Malley· Managing Partner, Forerunner Ventures
Nicole Johnson· Partner, Forerunner Ventures

How they likely show up

Long tenure at Forerunner since May 2012 — over a decade at one firm suggests she thinks in fund cycles and long-term conviction, not short-term deal flow.
Board chair at Oura Ring and active board member at The Farmer's Dog, Curology, Eclipse Foods, and others → she engages deeply with portfolio companies, not just at the cap table level.
Active LinkedIn and TechCrunch contributor on specific investment theses (product-human need fit, AI in healthcare) → she's comfortable publishing positions and likely responds well to engaging with her stated frameworks.
Career progression from Bain consulting to PE to VC → she brings an analytical, hypothesis-driven lens to investing, not just pattern-matching on founders.
Founding member of All Raise alongside a full investing career → high initiative on structural problems, not just the day job.
Possibly — rural lifestyle affinity ('the barn') alongside a San Francisco base suggests she values context outside the Bay Area bubble, which may color how she thinks about mainstream consumer behavior.

Conversation tips

→ Reference her Oura board chairmanship specifically — she wrote publicly about the investment thesis and it's a high-profile outcome worth asking about.
→ Engage with her 'product-human need fit' framing directly — she published it and it's her own coinage; asking how she applies it to a specific sector will land better than generic 'what do you look for in founders' questions.
→ Ask about the Fora Travel Series D and the travel advisor category — it's her most recent deal and reflects a specific bet on AI-assisted commerce.
→ Don't come in with only enterprise software angles — her entire career is consumer-first, and she's publicly argued consumer can match enterprise multiples.

Toolbox

Openers

Open on the Fora Travel Series D in July 2026 — Forerunner led the $60 million round that pushed Fora to a $1 billion valuation, and it's a sharp bet on AI-assisted travel advisors as a consumer commerce category.
Mention her 'product-human need fit' framing — she coined and published it on LinkedIn and TechCrunch, and it's the clearest window into how she evaluates early-stage consumer companies.
Reference her founding role at All Raise — she helped build the organization from the ground up alongside a full investing career, which is a concrete signal about how she thinks about structural change in the industry.

Discovery questions

You led Forerunner's seed investment in Viewpoints AI in 2025 and now the Fora Series D in 2026 — how has the bar for AI-native consumer companies shifted from seed to growth stage in the last year?
You were board chair at Oura Ring and wrote publicly about the investment thesis — what did sitting at the intersection of hardware, health data, and consumer behavior teach you that you didn't expect going in?
Forerunner runs a ten-year fund lifecycle specifically because consumer companies are taking longer to reach liquidity — how does that shape the kind of founders and categories you're willing to back today?

Avoid

Don't open with enterprise software or B2B SaaS framings — her entire investing thesis is consumer-first, and she has publicly argued the consumer model is underrated relative to enterprise.

Make it yours