Eurie Kim

Who they are

Eurie Kim is Managing Partner at Forerunner Ventures — board chair of Oura and board member of The Farmer's Dog, having joined the consumer-focused fund at its founding in 2012.

Person

Eurie graduated from UC Berkeley with a B.S. in Business Administration in 2001, then went on to earn an MBA with honors from Wharton. She came up through Bain & Company as a strategy consultant to Fortune 100 companies, then moved into private equity backing growth-stage businesses — a classic arc from advisory to capital deployment. She joined Forerunner Ventures in April 2012 when it was a nascent consumer-focused fund, and has been there for over a decade as it built a portfolio spanning Chime, Faire, The Farmer's Dog, and Oura. Her sector bets cluster around health and wellness, financial services, career and learning, and consumer AI. She led Forerunner's seed investment in Viewpoints AI in 2025 and served as board Chairman of Oura until September 2025. On LinkedIn she writes about product-human need fit, AI in healthcare, and the texture of backing founders — and appeared on the Haas School of Business podcast under the theme 'Being Authentically Yourself is the Real Representation.' The through-line is a merchant-minded sensibility: she gravitates toward consumer brands that solve felt needs, not engineered ones.

Network

No direct edge data was returned for Eurie's network, but her board seats trace a clear peer group. She sits on the boards of The Farmer's Dog, A-Frame Brands, and Acely, and was board Chairman at Oura until September 2025 — all consumer or health-oriented companies. Forerunner was founded by Kirsten Green, a former retail equity research analyst, whose consumer-first thesis Eurie has operated within since 2012.

How they likely show up

  • Long tenure at Forerunner since 2012 (joining at the fund's early stage) → thinks in fund-lifecycle timescans, not quarter-to-quarter cycles.
  • Career path from Bain consulting → PE → venture → she has seen the same company from advisory, investor, and board angles, suggesting she stress-tests business models from multiple vantage points.
  • Board Chairman at Oura and board member at The Farmer's Dog and A-Frame Brands → comfortable holding governance accountability, not just a cheerleader investor.
  • Content themes cluster on product-human need fit and founder challenges → she leads with empathy for operator problems rather than pure financial framing.
  • Haas podcast appearance framed around authenticity and representation → signals she values directness and identity in professional settings.
  • Seed investment in Viewpoints AI in 2025 alongside longer-tenured consumer holdings → willing to go early and take conviction bets, not just follow-on into safe rounds.

Conversation tips

  • → Come with a specific consumer insight or behavioral observation — she writes about product-human need fit, so she responds to thinking that starts with the person, not the product spec.
  • → Reference a named portfolio company (Oura, The Farmer's Dog, Chime) with a specific observation rather than a generic compliment — she'll know instantly whether you've done the work.
  • → Ask about the board chair role at Oura specifically — she was Chairman until September 2025 and wrote publicly about the investment thesis; it's a high-signal topic she has thought deeply about.
  • → Don't lead with pure financial mechanics — her public voice is about founders and consumer behavior, so anchor early conversation in market dynamics and human need before dialing into fund economics.

Toolbox

Openers

  • Open on Viewpoints AI — she led Forerunner's seed investment in 2025, which means she has a live, early-stage thesis she is actively building conviction around; asking what drew her to that specific bet is a natural entry point.
  • Reference her Oura board chairmanship — she wrote publicly about the investment, tracked the company through its blood-oxygen feature development, and stepped down as Chairman in September 2025; there's a rich story there about what she learned governing a hardware-plus-data health company.
  • Bring up her framing of 'product-human need fit' from her LinkedIn writing — it's her own phrase, it signals you read her actual output, and it opens a genuine debate about how that lens differs from standard product-market fit thinking.

Discovery questions

  1. You've written about product-human need fit as distinct from product-market fit — how does that distinction actually change the diligence process for a new consumer investment?
  2. After being board Chairman at Oura through its growth and stepping down in September 2025, what did governing a health-data hardware company teach you that you wouldn't have learned from a pure software board seat?
  3. Forerunner operates on a ten-year fund lifecycle — how does that shape the way you counsel founders who are feeling pressure to move faster toward liquidity than the consumer market currently allows?

Avoid

Don't treat her as a generalist VC — she has spent over a decade with a specific consumer thesis and will disengage quickly if the conversation doesn't reflect familiarity with that focus.

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Sources

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Generated by briefthecall.com from public web sources on July 11, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →