Dragan Maricic

Who they are

Dragan Maricic is a Business Analyst at Soft4Smart — and the founder of Zoomr, a SaaS tool for creating polished product demos and videos.

Person

Possibly — Dragan holds a Master's from the Faculty of Organizational Sciences in Business, Management, Marketing, and Organizational Leadership, giving him a hybrid operator-strategist foundation. He previously held a Director of Support & Development role at Artinvest before moving to his current position as Business Analyst at Soft4Smart, a small firm based in Serbia. The jump from a director-level role to business analyst suggests either a deliberate pivot toward a different kind of work — analysis over team management — or a move into a company he finds more interesting. Alongside the day job, he built Zoomr, a SaaS platform for creating polished demos and videos, aimed at developers, founders, and marketers. The through-line is someone who understands both the operational and communication side of tech products — and decided to build something at the intersection of both.

How they likely show up

  • Director-to-analyst career move alongside founding a SaaS product → likely prioritises building and learning over title or hierarchy.
  • Founded Zoomr targeting developers, founders, and marketers → thinks in terms of user segments and practical workflows, not abstract strategy.
  • Possibly — mixed tenure shape across roles → may move on when the learning curve flattens rather than staying for tenure.
  • Master's in Organizational Leadership combined with operator-style roles → bridges structured thinking with hands-on execution.

Conversation tips

  • → Lead with Zoomr — it's the most active signal of what he cares about right now, and asking about it shows you've done the work.
  • → Don't assume his Business Analyst title defines his ceiling — he's held director-level roles and is building a product on the side.
  • → Ask about the problem Zoomr solves from his own experience — the best founders scratch their own itch, and the answer will tell you a lot about how he thinks.
  • → He's based in Serbia; if you're discussing the broader market, acknowledge the Eastern European SaaS scene — it's active and he's part of it.

Toolbox

Openers

  • Open on Zoomr — he built a SaaS demo tool targeting developers and founders, which is a specific bet about where the demo-creation market is underserved. Ask what gap he saw that existing tools missed.
  • Reference his Director of Support & Development background at Artinvest — moving from running a department to business analyst to founder is an unusual arc worth exploring on its own terms.
  • Possibly — his content themes around SaaS, product demos, and polished presentations suggest he's thought hard about how products get sold and shown; that's a good entry point into a conversation about go-to-market for early-stage tools.

Discovery questions

  1. Zoomr targets developers, founders, and marketers — three quite different users. Which segment is actually driving adoption right now?
  2. You've held a director-level role and now work as a business analyst while building a product on the side — what does that combination give you that a pure founder path wouldn't?
  3. Demo tools are a crowded space. What's the specific thing Zoomr does that Loom or Arcade don't?

Avoid

Don't conflate Zoomr with Zoom the video-conferencing company — they share no connection, and leading with anything about enterprise video or UCaaS will signal immediately that you haven't read the room.

Make it yours

Tailor these openers to what you sell

These openers are generic. Sign in and tell Brief what you sell — it rewrites the hooks and questions around your pitch.

Sources

Brief on your next meeting?

Type any name. Get a structured pre-meeting brief in seconds.

Try Brief →

Generated by briefthecall.com from public web sources on July 24, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →