Anjali Sud

Who they are

Anjali Sud is CEO of Tubi — a Wharton and Harvard MBA-trained operator who took the reins of Fox's free streaming platform in September 2023 and steered it to over 100 million monthly active users and its first profitable year by mid-2025.

Person

Anjali Sud joined Tubi in September 2023 when it was already an established AVOD player under Fox Corporation — her job was to take a free-streaming bet and make it the category winner. She came from Vimeo, where she ran the company as CEO from July 2017 through August 2023, having climbed from Head of Marketing and General Manager; she arrived at Vimeo as a marketer and left as the executive who repositioned it toward SaaS and enterprise video. Before that, she built her commercial foundation at Wharton — a BS in Economics — and sharpened it at Harvard Business School. The through-line is consumer platforms at the moment they need a clear identity: Vimeo was trying to figure out what it was, and Tubi is trying to prove that free wins. She speaks regularly at high-profile venues — The Information, the New York Times DealBook Summit, Fortune Brainstorm Tech 2026 — on streaming, creator empowerment, and the economics of free content. Her board portfolio runs three deep: Dolby Laboratories since May 2019, Change.org as Chairwoman since December 2022, and SiriusXM since April 2025. Possibly — the SiriusXM seat signals growing interest in audio and the broader attention economy beyond video.

Company

Tubi hit 100 million monthly active users in June 2025 — the same month it became profitable for the first time — marking the clearest proof point yet that the AVOD model can scale without subscriptions. The most recent strategic pushes are in two directions: content breadth and creator origination. On content, Tubi added 100 Cartoon Network shows starting March 1, 2026, launched a dedicated Tubi Kids hub via Roku in June 2025, and expanded sports with a 2026 FIFA World Cup FOX Hub and Formula 1 creator-led live altcasts. On the creator side, the Tubi for Creators program — announced in June 2025 with Rich Bloom appointed as General Manager — is a direct play to route independent creators into Hollywood-scale distribution. Internationally, Tubi signed a Bell Media partnership in October 2025 for Canadian advertising sales and co-developed programming, launched Liga MX streaming across Latin America in December 2024, and is leading Europe's free ad-supported catalogue growth in the UK as of early 2026.

Market

Tubi operates in the free ad-supported streaming (FAST/AVOD) market, which is projected to reach $40.20 billion by 2033, driven by cord-cutting and subscription fatigue. It is the fastest-growing FAST platform in the US by monthly users, sitting ahead of Pluto TV, Peacock, and The Roku Channel, while competing in the broader streaming wars against Netflix, Hulu, Amazon Prime Video, and YouTube for total hours watched — it accounted for 2.2% of total US TV viewing minutes as of mid-2025. Being owned by Fox Corporation gives it infrastructure and content relationships that pure independents don't have, but it also means its ad-revenue model lives and dies on advertiser demand and measurement credibility — hence the expanded Nielsen deal.

Network

Anjali's closest named collaborators at Tubi are Mike Bidgoli, Chief Product and Technology Officer, who is spearheading the AI-for-Gen-Z bet, and Derek Watson, who leads Tubi's Toronto tech hub — a signal that engineering capacity is expanding into Canada. On the board side, she sat alongside Meg Whitman at Fortune Brainstorm Tech 2026, suggesting overlap in the senior media and tech operator circuit.

Mike Bidgoli· Chief Product and Technology Officer, Tubi
Derek Watson· Site Lead, Tubi Toronto Tech Hub
Meg Whitman· Business executive / co-panelist, Fortune Brainstorm Tech 2026
Rich Bloom· GM, Creator Programs & EVP Business Development, Tubi

How they likely show up

Long tenure at Vimeo (July 2017 – August 2023), rising from Head of Marketing to CEO → she builds from the inside, earns authority through delivery rather than arriving as a hired gun.
Operator pattern with consistent board involvement (Dolby since 2019, Change.org Chairwoman since 2022, SiriusXM since April 2025) → comfortable holding multiple strategic contexts simultaneously; likely runs tight agendas and expects the same.
Regular conference appearances at DealBook, The Information, and Fortune Brainstorm Tech → she is a public-facing CEO who treats external communication as part of the job, not a distraction from it.
Tubi's AI bet for Gen Z (flagged with Mike Bidgoli) and the Tubi for Creators program launched within the same period → she moves on multiple fronts at once, suggesting a portfolio-of-bets management style rather than single-initiative focus.
Expanded Nielsen deal and public sharing of Nielsen TV viewing data → data-first operator; she anchors strategic claims in measurement and will expect the same rigour from anyone in the room.
Wharton Economics undergraduate, Harvard MBA → analytically trained foundation; framing a proposal in unit economics or audience ROI will land better than narrative-only pitches.

Conversation tips

→ Reference the 100 million MAU milestone and first-profitable-year moment — it's the clearest inflection point of her tenure and she'll have a clear view on what drove it.
→ Ask about the Tubi for Creators program specifically, not 'creator strategy' generically — she announced it herself and named Rich Bloom to run it, so she has a considered POV on how Hollywood and independent creators intersect.
→ Bring Nielsen data or TV viewing figures into the conversation — she publicly shares and cites this data, so fluency in streaming measurement signals you're operating at her level.
→ Don't skip her Vimeo chapter — the pivot from creator community to enterprise SaaS at Vimeo is a formative story about platform identity, and it directly informs how she thinks about Tubi's positioning.
→ Be specific about the international plays (Bell Media Canada, Liga MX, Tubi UK) if you're discussing growth — she's running a multi-market expansion and generic 'global streaming' framing won't register.

Toolbox

Openers

Open on the Tubi for Creators program — she personally announced it in June 2025, appointed Rich Bloom to run it, and framed it as bringing creators into Hollywood on Tubi's terms. It's the most forward-looking strategic bet she's put her name on.
Reference the TikTok partnership she announced — a deal to route TikTok creators' content into Tubi's distribution, which is a specific structural bet that free streaming and short-form creator culture can reinforce each other rather than compete.
Lead with the Nielsen expanded measurement deal — she's publicly championed Tubi's 2.2% share of total US TV viewing minutes, and citing that number shows you've read past the press release.

Discovery questions

When you launched Tubi for Creators, you put Rich Bloom in as GM — how do you balance giving creators enough autonomy to make work that resonates while still building programming that scales Tubi's ad model?
Tubi hit profitability for the first time in 2025 at the same moment you crossed 100 million MAUs — which came first in your thinking, and what was the constraint that unlocked both at once?
The Bell Media Canada deal and Liga MX expansion suggest Tubi is moving internationally in a specific way — ad-sales partnerships and sports rights rather than building local infrastructure. Is that the deliberate template for international, or is it market by market?

Avoid

Don't treat Tubi as a scrappy underdog challenger — she's running a platform with 100 million monthly active users that is profitable and leads its category; underestimating the scale will read as under-prepared.

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