Anjali Sud

Who they are

Anjali Sud is CEO of Tubi — a Wharton and Harvard MBA operator who stepped into the role in September 2023, succeeding the platform's founder, and has since taken Tubi past 100 million monthly active users.

Person

Anjali Sud joined Tubi in September 2023 when it was a fast-growing but still scrappy free streaming service under Fox Corporation — she succeeded founder Farhad Massoudi and took over a platform that had yet to crack nine figures in monthly users. She came up through Wharton (BS, Economics) and Harvard Business School (MBA), then built her career almost entirely at Vimeo: she started as Head of Marketing, moved to General Manager, and eventually became CEO from July 2017 to August 2023 — steering a creator-focused video platform through its pivot to SaaS and a failed SPAC attempt. The through-line is operator-in-chief at media platforms where the business model is the hard problem. She sits on the boards of Dolby Laboratories (since May 2019), Change.org (Chairwoman since December 2022), and SiriusXM (since April 2025) — a range that signals she's taken seriously across both tech and media circles. In 2026 she was named to TIME 100. She posts actively on LinkedIn around free ad-supported streaming, AI in entertainment, creator empowerment, and diversity in media — practical takes, not thought-leader filler. Possibly — her SiriusXM board seat signals she's being watched as a candidate for bigger media roles beyond Tubi.

Company

Tubi's most recent strategic push is a creator-economy play: in May 2025 it launched Tubi for Creators, appointing Rich Bloom as GM of Creator Programs & EVP Business Development to lead the initiative, targeting an audience it now calls over 100 million monthly active viewers. On the content side, 2026 has been active — new Originals including 'The Adventures of Slim & Thicc' (May 14, 2026) and the animated 'YOKOSO SCOOBY-DOO!' (May 18, 2026), plus 100 Cartoon Network shows added in March 2026. Tubi also expanded sports with a 2026 FIFA World Cup FOX Hub and Formula 1 creator-led live altcasts, and partnered with TikTok to help creators distribute content through the platform. Internationally, a Bell Media partnership announced in October 2025 covers Canadian advertising sales and co-developed programming, and Tubi UK was leading Europe's free ad-supported streaming platforms in catalogue growth as of early 2026.

Market

Tubi operates in the free ad-supported streaming (AVOD/FAST) space, positioned as the #1 fully free streaming service in the US and ranked the top FAST platform by monthly users according to Parks Associates — it accounted for 2.2% of total US TV viewing minutes as of June 2025. The FAST market is projected to reach $40.20 billion by 2033, and Tubi's main streaming competitors include Netflix, MUBI, and STAGE, though its truly free model sets it apart from subscription services. Cord-cutting dynamics continue to drive AVOD growth, and Tubi is competing for that audience through studio library deals, localized originals, and now creator-economy programming.

Network

Anjali's most visible operational collaborators at Tubi are Mike Bidgoli (Chief Product and Technology Officer) and Derek Watson (site lead for Tubi's Toronto tech hub). Her board network is substantial — she sits alongside executives at Dolby, SiriusXM, and Change.org, and appeared at Fortune Brainstorm Tech 2026 alongside Meg Whitman.

Mike Bidgoli· Chief Product and Technology Officer, Tubi
Derek Watson· Site Lead, Tubi Toronto Tech Hub
Meg Whitman· Co-panelist, Fortune Brainstorm Tech 2026
Rich Bloom· GM, Creator Programs & EVP Business Development, Tubi

How they likely show up

Long tenure at Vimeo (July 2017 – August 2023, CEO) → comfortable with multi-year mandates; not a quick-flip operator.
Moved from Head of Marketing → GM → CEO at Vimeo → likely maps problems in commercial and product terms simultaneously, not just through a P&L lens.
Active LinkedIn poster on AI in entertainment, creator empowerment, and free streaming → comfortable being public and opinionated; she's not a behind-the-scenes operator.
Three board seats (Dolby, Change.org, SiriusXM) alongside a CEO role → high-bandwidth, probably runs tight agendas and expects the same from people she meets.
Joined Tubi as an operator-in-chief replacing the founder → likely focused on institutional credibility and scaling culture, not just product features.
TikTok partnership and Tubi for Creators launch both happened on her watch → pattern of building distribution through creator ecosystems, not just catalogue acquisition.

Conversation tips

→ Come with a specific take on the creator economy or AVOD business model — she posts about these publicly and will engage more if you've done the work.
→ Reference the Tubi for Creators launch or the TikTok partnership if you want to open a product or strategy conversation — both are recent and she was publicly involved.
→ Don't treat Tubi as a scrappy startup; with 100 million monthly active users and a Fox Corporation parent, she's running at real scale and the questions should reflect that.
→ Her Vimeo arc — especially the pivot to SaaS and the challenges that followed — is likely a source of hard-won lessons she's willing to talk about candidly.
→ Acknowledge the TIME 100 recognition if it comes up naturally, but don't lead with it — she'll care more that you know what Tubi is actually doing right now.

Toolbox

Openers

Open on Tubi for Creators — she announced the initiative in May 2025 and installed a new GM to run it; asking what 'bringing more creators to Hollywood' actually means operationally will get a real answer.
Reference the TikTok distribution partnership — she posted about it herself, framing it as creator empowerment, which connects directly to the strategic bet she's making on non-traditional content pipelines.
Bring up the Cartoon Network catalogue expansion in March 2026 alongside the new Originals slate — the contrast between library depth and original programming is the core tension in AVOD strategy right now.

Discovery questions

You came into Tubi replacing the founder with 100 million monthly users now on the platform — what's the hardest part of scaling culture when the business model is 'free'?
The Tubi for Creators program and the TikTok partnership both point at the same bet — that creator-native content can compete with studio catalogue. How are you thinking about that trade-off as you build the Originals slate?
Your board seat at SiriusXM sits alongside running a streaming platform inside Fox — how do you think about the convergence between audio and video when it comes to advertiser expectations?

Avoid

Don't conflate Tubi with a subscription streaming service or suggest that 'going paid' is the obvious next move — her entire strategic identity is built around the free ad-supported model being the right long-term bet, and she will have heard that framing many times.

Make it yours