Aaron Davies

Who they are

Aaron Davies is the Founder of August Jaeger, a reinvention strategy practice he launched in September 2024 — he also built Exulansis, a classical music project with a podcast and a GPT-based listening guide tool.

Person

Aaron launched August Jaeger in September 2024, a practice built around deep diagnostic work to guide senior professionals and founders through complex career and life transitions. Before that he was Managing Director at Jurupa and, earlier, CTO at KHD Thai — a hybrid arc that spans technical leadership, general management, and now advisory and coaching work. He founded two ventures alongside his employed track: August Jaeger (the reinvention strategy practice) and Exulansis (a classical music project that grew into a podcast and a GPT-based listening guide), and he opened The Navigation Room, a resource space for senior professionals. He also advises FenxLabs, an applied AI lab in Amsterdam. He writes on Substack, hosts two podcasts, and runs a YouTube channel — his themes are career reinvention, senior-professional clarity and momentum, AI and cognition, self-belief, and the globalisation of Chinese brands. He has spoken at the Cannes Lions International Festival of Creativity. The through-line is someone who keeps building new diagnostic tools and spaces — whether for machinery (KHD Thai), organisations (Jurupa), or people (August Jaeger) — rather than staying inside one lane.

Network

No direct relationship edges are available from the claims. Aaron's named advisory connection is FenxLabs, an applied AI lab based in Amsterdam. No co-founders, colleagues, or investors are named in the available data.

How they likely show up

  • Founded August Jaeger in September 2024 while maintaining an advisory role at FenxLabs → likely comfortable running multiple workstreams simultaneously rather than in sequential phases.
  • Role-type pattern spans CTO, Managing Director, founder, and advisor → brings both technical and commercial frames to problems; unlikely to be comfortable sitting in just one mode.
  • Active Substack writer, two podcasts, and a YouTube channel → comfortable being publicly visible and works out ideas in public before they are fully formed.
  • Built Exulansis — a classical music project that expanded into a GPT-based listening guide — → applies AI as a practical tool, not a theoretical one; will have concrete product opinions.
  • Possibly — tenure shape described as 'mixed' suggests a career of deliberate pivots rather than steady climbs, which may mean he values people who can articulate their own reinvention story.
  • Content themes include Chinese brands going global and travel to Asia → brings a cross-cultural, international lens that is not typical of UK-based career coaches.

Conversation tips

  • → Reference Exulansis specifically — the fact that he built a GPT tool for classical music listening signals genuine curiosity about AI applications, and asking about what he learned building it will land better than a generic AI question.
  • → Ask about the diagnostic methodology inside August Jaeger — he frames his work around 'deep diagnostic work', so he's likely to enjoy unpacking the process rather than just the outcomes.
  • → He has spoken at Cannes Lions, which is a creativity and marketing festival, not a typical tech or coaching venue — acknowledge the breadth of his audience rather than assuming he only speaks to one type of professional.
  • → He writes publicly about Chinese brands going global; if that's relevant to your context, lead with a specific brand or market observation rather than the generic topic.
  • → Don't treat The Navigation Room and August Jaeger as the same thing — they appear to be distinct offerings, and he has clearly thought carefully about the architecture of what he's building.

Toolbox

Openers

  • Open on Exulansis — he built a GPT-based classical music listening guide as a side project, which is a specific and unusual bet on where AI adds value; it signals he thinks practically about what AI should and shouldn't do.
  • Reference The Navigation Room launch — he announced it as 'now open' on LinkedIn, framing it as a dedicated space for senior professionals; asking what problem it solves that August Jaeger doesn't is a sharp opener.
  • Mention his Cannes Lions appearance — that's a creativity and advertising audience, not a coaching one, and it signals he is deliberately positioning reinvention strategy as a creative discipline, not just HR-adjacent work.

Discovery questions

  1. You describe August Jaeger's work as 'deep diagnostic' — what does that diagnostic actually look like in practice, and how do you know when someone is ready to act on what it surfaces?
  2. You've moved from CTO to Managing Director to founding a people-focused practice — at what point did you realise the technical and operational tools weren't the thing you wanted to keep building?
  3. Your content covers both senior-professional reinvention and Chinese brands going global — those feel like different audiences; are they connected in how you think about the practice, or do they serve different purposes for you?

Avoid

Don't treat his work as life coaching or wellness-adjacent — he frames August Jaeger as a strategy practice built on diagnostic rigour, and conflating it with softer personal development work will signal you haven't read what he actually does.

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Sources

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Generated by briefthecall.com from public web sources on June 10, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →